Frequently Asked Questions


The Visionfairy helps individuals and organizations create brands and digital products that make the world a better place.

If you’re thinking about taking the leap, you probably have a lot of questions. I’m here to answer them.

Have other questions? Contact me »


what will it take to make my dreams come true?

I am magical, but I do not perform miracles. I cannot make you internet famous in 4 weeks. Nor do I have the power to read your mind. Making your dreams come true requires trust. And, like launching any business, it also requires time, effort, and a willingness to struggle, learn, and grow. It’s often an emotional process as well as a labor-intensive one. My goal is to make it as fun, easy, exciting, and generative—i.e. “magical”—for you as possible. My job is to give you the guidance and apply my talent to the best of my ability.

how do i know whether i’m cut out for this or not?

Have you ever jumped out of an airplane? I have; it wasn’t very fun, but I would definitely do it again. In my opinion, no one is “cut out” for skydiving—we’re all humans, and we all have a biology that screams, “I’M GONNA DIE!” when our legs dangle out the door into cloud mist. But to me, the stress on my body and the risk of going splat was worth it because skydiving is an experience not many people have the privilege of having, and it made me feel so small and insignificant that it re-grounded me. I think everyone should skydive if they can. And I think everyone should strike out on their own to make their dreams come true if they can. Some people won’t do it; perhaps you will.

what’s your secret? Why should i choose you?

I have no secrets. You can ask me anything. And that’s maybe why you should choose me. I’m not an agency that tackles a bunch of projects at once (I only accept a handful of clients a year). Nor do I promise things that I can’t deliver (but I know other fairies who can deliver what I can’t). Instead, I give you everything I’ve got.

I inherited my parents’ sanctity of education, social and creative talents, and devotion to Star Trek. I taught myself to chase the muse. 🖖🏽

do i have to make the world a better place?

If you want to work with me, yes, but it can take shape in many different ways. How do we agree on what makes the world a better place? We talk about it. If we can’t find agreement about what it is or how to do it, then sadly we can’t work together—my heart just won’t be in it, and I doubt yours would be, either.

What if this doesn’t work? Can I get my money back?

What’s worse: trying and failing or never trying? Yes, there’s risk, but there’s also potential for massive rewards. I believe scarcity is a myth and that “failure” is merely a failure of imagination. Businesses fail when they don’t pivot in the right direction, and there are ways to figure out the right direction. No, I can’t give your money back, but I can promise you that I won’t leave you hanging.

do you have a discount or nonprofit rate?

No, but there’s usually a way to work together that satisfies both of us. I’m confident we can figure it out.

how do we get started?

First, we set up a time to talk. I learn about you and your vision, and you can ask me some questions. You decide whether you want me to send you a proposal. Once we finalize the proposal, I send you a contract to sign and we get to work. I made this handy guide to illuminate the process. 💪🏽

what will the ongoing work look like?

It depends on your project, but usually the first phase involves a decent amount of organization, resource sharing, and conversing. That’s usually followed by a lot of writing on your end while I crunch numbers, build assets, and brainstorm strategies. You don’t have to be a great, good, or decent writer; you’re only responsible for shitty first drafts. It’s my job to turn them into shiny diamonds.

what should i do to prepare?

Get in touch with you. What are your values? What has life taught you? What do you know to be true? What legacy do you want to leave behind? What version of the world do you want to help create? What are you good at and what are you bad at? These are all important questions that will inform your brand and project. I would either explore these questions in a journal or with the help of a close friend over coffee, tea, wine, or weed.

what’s the story behind your brand?

I started my career working under the brand The Magma Lab in 2013 with the tagline “creating bedrock for brands.” Essentially, I thought of myself as a brick maker: I created and delivered the bricks people would use to build the foundation for their brands/businesses. But I discovered I wasn’t making full use of my skillset; it left out my ability to build relationships, ask good questions, navigate complex conversations, and do the brick-laying alongside my clients. And I learned that’s where my real value lies.

Most people who have a dream don’t know how to make it come true, so they do some research and conclude that they need a website, a logo, and a few social media accounts. But what they actually need is an identity, a sustainable strategy, and someone to tell them what to do next (aka a process consultant, not just a content consultant). So now, as the Visionfairy, I get to be the guide who helps people make their vision a reality. I get to save people from making bad decisions and wasting time/money/heart on things they don’t actually need.

The fairy was inspired by the character Navi in my all-time favorite video game, The Legend of Zelda: Ocarina of Time. As described in the game’s wiki, “Navi provides Link [the protagonist] with a variety of clues to help him solve puzzles and progress in his quest. Navi also helps Link learn the controls in the game, teaching him how to open doors and how to push and pull blocks…. Navi's primary purpose is to function as a focusing target. Any time Navi targets something, she yells out to Link ‘Hey!,’ ‘Listen!,’ or ‘Watch out!’” I like to think of myself as your Navi—I teach you the controls of the game, alert you to foes, and help you on your quest. Navi’s the inspiration behind the title of my upcoming illustrated ebook Hey, Listen, Watch Out! The Visionfairy’s Guide to Making Your Dreams Come True.